Partners
Welcome to the Cayuga County Office of Tourism’s Partners page. This section of our website has been created to share information and details on the ongoing projects and objectives to promote travel and tourism in Cayuga County and the Finger Lakes Region.
Research, tourism statistics, and financial figures are available for your use. We encourage the utilization of these resources in developing your individual marketing plans to help advocate the importance of tourism in Cayuga County.
Annual Report
The Cayuga County Office of Tourism takes an opportunity every year to review our goals, objectives, programs, and services. Our Annual Report creates a snapshot that summarizes the year and provides data on the most recent tourism statistics and trends.
Travel plays a crucial role in the economy of Cayuga County. In 2024 travelers spent $157 million in our county and generated $18,660 million in state and local taxes. Tourism is responsible for the employment of 1,541 people in our county and provided $604 dollars in tax relief per household.
Marketing Plans
Throughout each year, the Cayuga County Office of Tourism reviews changing consumer trends, target market demographic and psychographic information, and previous marketing efforts to help direct development for the following year’s marketing plan and budget.
Public Relations Plan
A Public Relations (PR) Plan is a strategic roadmap designed to promote the region, enhance its reputation, and drive visitor engagement.
This involves creating compelling stories that showcase the destination’s unique experiences, attractions, and community, fostering connections with journalists, influencers, and travel writers, and developing press releases and pitches to keep the destination top of mind.
Research
Sound marketing decisions are based on good research. As a research based organization we draw from various forms of data as well as the feedback of our stakeholders who include not only our Board of Directors but our community members as well. We also strive for holding focus groups, create marketing and strategic plans based on geographic, demographics, and traveler spend data.
Strategic Plan
The Cayuga County Office of Tourism strategically plans for the future of tourism in Cayuga County.
DEI White Paper
“We cannot just talk the talk; we have to walk the walk as well,” says Karen Kuhl, Executive Director of Tour Cayuga. “In this heightened political climate, it is more important than ever for DMOs to double-down on ensuring marketing messages – what we call the ‘invitation’ – align authentically with visitors’ actual experiences – the ‘welcome.'”
Tourism Facts & Figures
Review the most recent local tourism statistics including visitor spending data, tourism employment, and tourism-generated taxes.
Pro-Tips
The Pro-Tip Series provides practical, quickly digestible information relating to a variety of subjects to help you and your business grow professionally. Tips are sent out monthly by e-mail and posted Tour Cayuga website.
Pro-Tips provide practical information on various subjects such as:
Board of Directors Meeting Minutes
Stay informed with Tour Cayuga’s past and current board meeting minutes. We are committed to keeping our community engaged in our efforts to promote Cayuga County.