Partners Page
Welcome to the Cayuga County Office of Tourism’s Partners page. This section of our website has been created to share information and details on the ongoing projects and objectives to promote travel and tourism in Cayuga County and the Finger Lakes Region.
Research, tourism statistics, and financial figures are available for your use. We encourage the utilization of these resources in developing your individual marketing plans to help advocate the importance of tourism in Cayuga County.
Annual Report
The Cayuga County Office of Tourism takes an opportunity every year to review our goals, objectives, programs, and services. Our Annual Report creates a snapshot that summarizes the year and provides data on the most recent tourism statistics and trends.
Marketing Plans
Throughout each year, the Cayuga County Office of Tourism reviews changing consumer trends, target market demographic and psychographic information, and previous marketing efforts to help direct development for the following year’s marketing plan and budget.
Public Relations Plan
A Public Relations (PR) Plan is a strategic roadmap designed to promote the region. This involves creating stories that showcase the destination’s unique experiences, attractions, and community. Fostering connections with journalists, influencers, and travel writers, and developing press releases and pitches to keep the destination top of mind.
Research
Sound marketing decisions are based on good research. As a research based organization we draw from various forms of data as well as the feedback of our stakeholders who include not only our Board of Directors but our community members as well. We also strive for holding focus groups, create marketing and strategic plans based on geographic, demographics, and traveler spend data.
Tourism Advocacy Campaign
Tour Cayuga, has launched a new advocacy campaign aimed at clarifying its vital role within the community. Starting February 12, we will be releasing one video a month leading up to our annual Where Tourism Meets Community Summit in June. Each video reflects the power of storytelling, collaboration, and community.
Strategic Plan
The Cayuga County Office of Tourism strategically plans for the future of tourism in Cayuga County. This five year plan is intended to serve as a guiding work plan for the Board of Directors and Tour Cayuga Staff.
Driving Tourism Forward: Case Studies & Reports
The following are case studies and white papers highlighting successful marketing campaigns, operational initiatives, and collaborative efforts that demonstrate the impact of strategic tourism development in Cayuga County and the region.
Pro-Tips
The Pro-Tip Series provides practical, quickly digestible information relating to a variety of subjects to help you and your business grow professionally. Tips are sent out monthly by e-mail and posted Tour Cayuga website.
Pro-Tips provide practical information on various subjects such as:
Board of Directors Meeting Minutes
Stay informed with Tour Cayuga’s past and current board meeting minutes. We are committed to keeping our community engaged in our efforts to promote Cayuga County.