Partners Page
Welcome to the Cayuga County Office of Tourism’s Partners page. This section of our website has been created to share information and details on the ongoing projects and objectives to promote travel and tourism in Cayuga County and the Finger Lakes Region.
Research, tourism statistics, and financial figures are available for your use. We encourage the utilization of these resources in developing your individual marketing plans to help advocate the importance of tourism in Cayuga County.
Reports and Plans
Annual Report
The Cayuga County Office of Tourism takes an opportunity every year to review our goals, objectives, programs, and services. Our Annual Report creates a snapshot that summarizes the year and provides data on the most recent tourism statistics and trends.
Marketing Plans
Throughout each year, the Cayuga County Office of Tourism reviews changing consumer trends, target market demographic and psychographic information, and previous marketing efforts to help direct development for the following year’s marketing plan and budget.
Public Relations Plan
A Public Relations (PR) Plan is a strategic roadmap designed to promote the region. This involves creating stories that showcase the destination’s unique experiences, attractions, and community. Fostering connections with journalists, influencers, and travel writers, and developing press releases and pitches to keep the destination top of mind.
Research
Sound marketing decisions are based on good research. As a research based organization we draw from various forms of data as well as the feedback of our stakeholders who include not only our Board of Directors but our community members as well. We also strive for holding focus groups, create marketing and strategic plans based on geographic, demographics, and traveler spend data.
Strategic Plan
The Cayuga County Office of Tourism strategically plans for the future of tourism in Cayuga County. This five year plan is intended to serve as a guiding work plan for the Board of Directors and Tour Cayuga Staff.
White Paper: Nine Step Plan
For nearly five years, the Tour Cayuga a small destination marketing organization in upstate New York, has been hard at work ensuring that its business practices are as diverse, equitable, and inclusive as possible. These efforts have pervaded all aspects of its work.
This white paper outlines their journey, highlighting key steps, challenges, and outcomes. Their approach serves as a model for other tourism offices seeking to implement DEI initiatives, particularly those with limited resources.