
PRO TIPS
Small Tips – Big impact
Practical ideas. Helpful insights. Easy to use.
Marketing your business doesn’t have to be complicated. Our Pro Tips are designed to give our Cayuga County tourism partners practical, easy-to-use ideas that you can put into action right away. From strengthening your marketing efforts and social media presence to creating more welcoming and inclusive experiences, each Pro Tip offers helpful guidance, best practices, and inspiration to help your business connect with visitors and residents.
Explore the topics below and discover a few new ideas to add to your marketing toolkit!

Best Practices & Marketing
Tips to help you strengthen your overall marketing strategy, reach your target audience, improve your messaging, and make the most of your available resources.

Social Media/Google
From creating engaging content to understanding what works on different platforms, these tips can help you build your social presence and connect with your audience.

Diversity, Equity, Inclusion, and Accessibility
Ideas and resources to help you create more welcoming, accessible, diverse, equitable, and inclusive experiences for your visitors, guests, and community.
Have a question or topic you’d like us to cover?
Have a marketing question, a challenge you’re working through, or a topic you’d like to see featured in a future Pro Tip? We’d love to hear from you! Send your ideas and questions to dawn@tourcayuga.com and let us know what would be most helpful to your business. Your feedback can help us shape future Pro Tips and create resources that are relevant to our Cayuga County tourism partners.
