Driving Tourism Forward: Case Studies
What can we learn from successful tourism initiatives? Our case studies take a closer look at marketing campaigns, collaborative projects, community initiatives, and other efforts that are making an impact in Cayuga County and beyond. These real-world examples highlight the strategies behind the work, the partnerships that helped bring ideas to life, and the results that followed. Explore these stories for inspiration, ideas, and insights that you can apply to your own organization or business.
Explore Our Case Studies
Discover the ideas, partnerships, and strategies helping to strengthen tourism and create meaningful experiences throughout Cayuga County. Whether you are looking for marketing inspiration, examples of successful collaboration, or a better understanding of tourism’s impact, these case studies offer practical takeaways you can put to work.
A Leadership Perspective by Karen Kuhl
Tourism can be interpreted as a tree of opportunity and growth, a metaphor that reflects how the day-to-day work of a destination organization connects to its broader purpose.
Tourism Community Days Listening, Learning, and Celebrating What Makes Cayuga County Shine.
Tourism Community Days
Cayuga Lake Villages|Aurora|Union Springs|Cayuga
Listening, Sharing and Strengthening
Building Inclusive Tourism
Tourism is about more than attracting visitors; it’s about community, belonging, and opportunity.
Creativity Meets Community
A Collaboration with the Black Travel Alliance Elevating Black Voices.
Brave Women FLX
Where History Meets Modern Leadership Core mission: to honor the region’s historic women trailblazers while uplifting today’s women entrepreneurs.
Preserving Tourism’s Return on Investment: Advocacy Actions and Outcomes
Rethinking ROI
Applying the impact multiplier to inclusive tourism
Where Tourism Meets Community: A new model for local engagement
Treasures Along the Erie Canal
A Collaborative Heritage Tourism Initiative